Purpose Design Build

🟢Objective

Steve founded Purpose Design Build as both a business venture and a live case study to better understand—and solve—the core challenges his clients in woodworking, furniture, and construction were facing.

‍The goal was to prove that a modern, well-branded, high-touch design/build studio could thrive by integrating great customer experience, fast quoting, clean visuals, and responsive communication into an industry often slowed down by poor sales systems and inconsistent follow-up.

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🛠 What We Did

1. Developed a brand identity, logo, and design-forward visual presence
   
   
2. Launched a lead gen strategy leveraging Steve’s personal brand and social media
   
   
3. Built strategic partnerships with interior designers and contractors
   
   
4. Introduced a high-touch sales model with design consultations
   
   
5. Created custom quoting tools using AI (reduced quote time from 3 days to 15 minutes)
   
   
6. Hired and managed a distributed design team (architects + interior designers abroad)
   
   
7. Embedded a paid design proposal model to drive value and pre-qualify clients
   
   
8. Sponsored local events and community orgs to deepen local roots

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🎯 Results

• Generated $100K+ in revenue in the first year
  
  
• Built an audience of 1,500+ followers across platforms
  
  
• Donated $3,000 to a local school in Chicago through community-based sales
  
  
• Reduced quoting time by 90% with AI-assisted systems
  
  
• Delivered a premium client experience with high trust and design clarity
  
  
• Created a replicable model for scaling design-build ventures

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🧠 Strategic Process

The business was grounded in listening—firsthand experience as a maker, seller, and marketer informed the brand’s direction. Steve built empathy for his clients by doing the work himself and used that insight to create a customer-first studio with tight communication, elevated design, and technology-enabled delivery.

By owning the sales and consultation layer, Purpose Design Build filled a gap in the market: people who could both understand beautiful work and sell it.

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📍 Current Status

Active — Ongoing BuilderGrowth client + internal venture
Purpose Design Build is currently scaling its operations, optimizing quoting and media systems, and exploring new regional and national growth models.

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🔁 Closing Reflection

Purpose Design Build represents the best of BuilderGrowth’s philosophy: uniting branding, systems, community, and craftsmanship into a business that serves both people and place.
It’s a living example of how design, AI, and culture can transform overlooked industries—and create real impact.

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