Ol Loggin Epoxy

🟢 Objective

BuilderGrowth partnered with woodworking influencer and former client Jake Latvala (of Ol Loggin Epoxy Sawmill) to launch a new epoxy brand rooted in the woodworking and maker community. With Jake’s growing personal brand and experience in epoxy tables, the opportunity emerged to build a vertically integrated brand that served both creators and small retailers.

The goal was to create a high-quality, small-batch epoxy brand with personality and scale—designed to grow through community and craft-based retail partnerships.

🛠 What We Did

1. Concepted and co-founded Ol Loggin Epoxy
   
   
2. Sourced and negotiated partnership with epoxy manufacturer
   
   
3. Developed brand identity, logo, visuals, and product naming
   
   
4. Designed and launched ecommerce website + Instagram channel
   
   
5. Built out pricing model and wholesale distributor program
   
   
6. Created technical documents (MSDS/TDS) with manufacturer
   
   
7. Developed go-to-market strategy and launch campaign
   
   
8. Recruited and onboarded 15+ retail partners across the U.S.
   
   
9. Ran ongoing social media and community-building strategy
   
   
10. Positioned the epoxy line as a business opportunity for makers—not just a product
    
    

🧠 Strategic Process

We leaned heavily into a personality-first launch strategy—building around Jake’s existing woodworking influence and focusing not on mass retail, but on empowering other woodworkers to become micro-distributors. This decentralized strategy aligned perfectly with the DIY maker economy and gave small shop owners a new income stream.

The entire brand ecosystem—from branding to go-to-market systems—was built and launched by BuilderGrowth as part of our venture model.

🎯 Results

• Launched and grew brand to six figures in revenue in Year 1
  
  
• Distributed to over 15 locations within the first year
  
  
• Grew Instagram following to nearly 10,000 followers
  
  
• Achieved 4x return on initial investment
  
  
• Built a community-centered epoxy brand around authenticity and maker-led growth
  
  

📍 Current Status

Exited — BuilderGrowth exited the venture in 2023 after building the brand, distributing, and scaling early traction. The brand continues under new leadership.

🔁 Closing Reflection

Ol Loggin Epoxy proved the power of combining personality, community, and purpose-built product design in a niche market. It also showcased BuilderGrowth’s ability to go beyond agency work, co-found ventures, and drive real returns—all while elevating our client’s original vision and helping makers build stronger businesses.

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